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University of michigan student athlete

August 2021- Present

Pursuing a Sport Management degree while competing at the highest level as a student-athlete, I am equally dedicated to my passions for marketing, advertising, and brand development. As an entrepreneur in the NIL and branding space, I specialize in leveraging social media to cultivate a strong personal brand, creating strategic and engaging content that aligns with my values and expertise in digital marketing.

Outshine Talent content creator

August 2022- Present

Collaborating with Outshine Talent, I strategically connect with brands to develop engaging and impactful advertisements. I express my creativity by crafting compelling creative briefs and scripts for video concepts, ensuring each piece aligns with brand messaging and audience engagement goals. Additionally, I plan and optimize content schedules to align with platform algorithms, maximizing visibility and reach. By analyzing platform-specific analytics, I refine content strategies to drive successful impressions and enhance future engagement across digital platforms

Champions circle collective marketing intern

january 1st-present

Assisted in the development of social media campaigns for student-athletes at the University of Michigan, crafting strategic brand collaboration proposals to foster meaningful partnerships. Created detailed creative briefs and managed the content production process, overseeing the posting schedule to ensure all brand and athlete deliverables were met seamlessly. Focused on aligning campaign objectives with brand messaging, audience engagement, and performance metrics to maximize impact.

marketing intern -The Block Nxlvl (Startup)

June 2024- August 2024

Developed and managed social media content calendars, leveraging tools such as Photoshop, Canva, and Adobe Premiere Pro to create high-quality digital assets for a start-up. Successfully executed promotional campaigns across social media platforms, utilizing Meta Business Suite to optimize boosted posts on Instagram and Facebook for maximum reach and engagement. Experienced in on-camera storytelling, crafting educational video content designed to captivate audiences and drive meaningful interactions.

Next gen football camps

June 2023- August 2023

Assisted in camp operations, overseeing the planning, setup, execution, and cleanup to ensure seamless event logistics. Collaborated with NFL players to produce engaging social media content, leveraging strategic storytelling to enhance brand visibility. Gained hands-on experience in event management, coordinating schedules, optimizing workflows, and ensuring a high-quality experience for both athletes and attendees.

Neuqua Valley HS track camp coach

Volunteer

June 2022, August 2022

Oversaw the management of track meets and practices, delegating responsibilities to volunteers to ensure efficient event operations. Led instructional sessions, teaching campers fundamental track and field techniques, while fostering a positive and encouraging environment. Served as a mentor and role model for young athletes, promoting discipline, teamwork, and a passion for the sport.

Employee - andys custard

January 2019- March 2021

Worked in fast paced environment to fulfill customer needs, washed dishes for …… hours, stood outside in the cold taking custard orders for …… hours. :)